Start Up Growth Hacking
Start Up Growth Hacking Podcast
Part 2 Valuations & Preferences: Show Me the Money
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Part 2 Valuations & Preferences: Show Me the Money

Read valuation terms, protect your upside, and avoid getting crushed at exit.
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You've built something real, gained traction, and now an investor is ready to write a cheque.

You feel the pressure — and the excitement. Then, the term sheet arrives. You scan it for the significant number: the valuation. Maybe you even breathe a little easier when it's higher than expected.

But here's the trap:

It's not just about how much your company is worth — it's about what you get when the money flows back.

Valuation is just one lever in the broader economics of a deal. To understand whether the term sheet is founder-friendly, you must go deeper — into liquidation preferences, participation rights, and investor protections.

Because of that high valuation? It doesn't mean much if the structure is stacked against you.

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